Despite the projects ahead, Obama said the couple intended to continue dedicating only 10 to 15 percent of their time to caring for Higher Ground, especially as the 2024 elections approach and they are called into action. electoral campaign.

“Michelle and I don’t aspire to be full-time Hollywood moguls,” he said.

However, in the projects they choose, your support can make a difference. Bruce Cohen, producer of “Rustin,” credits the Obamas with making his movie after HBO rejected it years earlier.

“Once you have them on your side, you have a very good chance,” he said.

And Heineman, whose film documents Jaouad’s battle with leukemia, was able to form a partnership with Memorial Sloan Kettering Cancer Center and the organization Be the Match, which helps connect patients with bone marrow donors, thanks to Higher Ground, said. . “The idea of ​​trying to make an impact with the movie was something that was important to him and to me,” Heineman said, referring to Obama.

While Obama was no stranger to Hollywood (from his early days campaigning for president he found a welcoming audience among the showbiz elite), he found that working in the business has taken some getting used to.

“It’s ironic that the private sector is portrayed as hyper-efficient and the government moves slowly,” he said. “I think part of it is ideological and part of it is people’s experience with the DMV.

“Everything takes a long time: decisions, contracts, scripts,” Obama said. “We organize an important speech or a G20 meeting in three weeks. Getting someone to read a script in three weeks is lucky, let alone writing a script in three weeks.”